Privacy Policy

Last updated: September 3, 2026

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Keek the Alien and keekthealien.com are operated by The Geek Design Pte. Ltd., Singapore ("we", "us", or "our").

We respect your privacy and aim to be clear about what personal information we collect, why we collect it, and how it is used.

This Privacy Policy applies when you visit keekthealien.com, subscribe to receive updates, send us a message, or otherwise provide personal information to us through the website.

1. Information We Collect

We may collect personal information that you voluntarily provide to us, including:

• your name;

• your email address;

• your newsletter subscription preferences;

• messages, questions, feedback, or other information you submit through our forms; and

• information you choose to provide when communicating with us.

Our website and the service providers that support it may also automatically collect certain technical information, including:

• Internet Protocol (IP) address;

• browser and device information;

• approximate location derived from technical information;

• pages visited;

• date and time of visits;

• interactions with the website; and

• information collected through cookies and similar technologies.

We aim to collect only the personal information reasonably necessary for the relevant purpose.

2. How We Collect Information

We may collect information when you:

• subscribe to receive news and updates;

• submit a contact or reader message form;

• communicate with us by email;

• interact with features on the website; or

• visit the website, where certain technical information may be collected automatically.

3. How We Use Your Information

We may use your personal information to:

• respond to your questions, comments, feedback, or messages;

• send you Earth Logs, artwork, project updates, publication news, newsletters, or other communications that you have chosen to receive;

• manage subscriptions and communication preferences;

• operate, maintain, protect, and improve the website;

• understand how visitors use and interact with the website;

• troubleshoot technical issues;

• maintain appropriate business and administrative records;

• prevent misuse, fraud, or security incidents; and

• comply with applicable legal and regulatory requirements.

We will not use your personal information for a materially different purpose without providing appropriate notice or obtaining consent where required.

4. Legal Bases for Processing for EEA and UK Visitors

Where the General Data Protection Regulation ("GDPR") or UK GDPR applies to our processing, we rely on one or more of the following legal bases:

Consent: where you subscribe to our newsletter, accept optional cookies, or otherwise give us permission to process your information. You may withdraw your consent at any time.

Legitimate interests: where reasonably necessary to operate, secure, maintain, and improve our website, respond to communications, maintain appropriate business records, or prevent misuse or fraud, provided those interests are not overridden by your rights and freedoms.

Legal obligation: where we are required to collect, retain, use, or disclose information in order to comply with applicable law.

Where applicable, you may object to processing based on legitimate interests by contacting us at privacy@keekthealien.com.

5. Newsletter and Marketing Communications

We will send you newsletters or promotional communications only where you have subscribed or otherwise provided appropriate consent.

You may unsubscribe at any time by using the unsubscribe link included in our marketing emails or by contacting us at privacy@keekthealien.com.

Withdrawing consent to receive marketing communications will not prevent us from responding to a message you have sent us or communicating with you where reasonably necessary for another purpose you have requested.

6. Children's Privacy

Our website is intended for a general audience.

We do not knowingly collect personal information from children under 13 without appropriate consent from a parent or guardian.

If we become aware that we have collected personal information from a child under 13 without appropriate consent, we will take reasonable steps to delete that information and cancel any related subscription.

If you are a parent or guardian and believe that a child in your care has provided personal information to us, please contact privacy@keekthealien.com.

Visitors do not need to provide personal information, create an account, or subscribe in order to read publicly available content on the website.

7. How We Share Information

We do not sell your personal information for money.

We may share personal information with service providers where reasonably necessary to operate the website, manage communications, maintain security, or provide services you have requested.

The categories of service providers we currently use include:

• website hosting, content management, forms, security, and website analytics; and

• business email and productivity services.

These providers process information in connection with the services they provide to us and are subject to their applicable contractual and privacy obligations.

Our current service providers are listed in Appendix A at the end of this Privacy Policy. We will update that appendix as our services change.

We may also disclose information where reasonably necessary:

• to comply with applicable law, regulation, legal process, or lawful governmental request;

• to investigate fraud, misuse, security incidents, or violations of our rights;

• to protect our legal rights, property, users, or others; or

• in connection with a restructuring, merger, acquisition, transfer, or similar business transaction, subject to applicable law.

8. Reader Messages and Submissions

You may send us messages, questions, feedback, reader mail, artwork, or other material through our website, by email, or through other communication channels.

We will not publicly identify you in connection with a reader submission without your permission.

We may refer to general themes or ideas arising from reader communications where doing so does not identify an individual.

If we wish to quote, reproduce, publish, or feature your message, artwork, or other original submission, we will seek your permission unless you have already given permission through the relevant submission form or separate terms.

We will not publish your email address.

9. International Data Transfers

Some of the service providers we use operate internationally. As a result, personal information may be processed or stored outside Singapore.

Where personal data is transferred outside Singapore, we take appropriate steps to ensure that the recipient is subject to legally enforceable obligations or other recognized safeguards that provide a standard of protection comparable to that required under Singapore's Personal Data Protection Act 2012.

Where the GDPR or UK GDPR applies, international transfers will, where required, be made under contractual or other legally recognized safeguards. These may include the European Commission's Standard Contractual Clauses or applicable UK transfer mechanisms.

You may contact privacy@keekthealien.com for further information about safeguards applicable to your personal information.

Singapore's PDPC specifically requires overseas recipients to provide comparable protection, including through legally enforceable obligations or recognized certifications.

10. Cookies and Similar Technologies

Our website uses cookies and similar technologies.

Cookies are small pieces of information stored on your browser or device. They may be used to:

• enable essential website functionality;

• maintain website security;

• remember visitor preferences;

• understand website performance; and

• analyze how visitors interact with the website.

Some cookies are necessary for the website to function. Other cookies, including certain analytics or marketing cookies, may be optional.

You can manage your cookie preferences through the cookie banner shown when you first visit the website and, where available, through the cookie settings provided on the website.

You can also manage or delete cookies through your browser settings.

Third-party services integrated into our website may use cookies or similar technologies in accordance with their own privacy practices.

11. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy or for legitimate business, administrative, legal, or regulatory purposes.

When personal information is no longer required for a legal or business purpose, we will cease retaining it or take appropriate steps to anonymize or securely dispose of it.

Newsletter information may generally be retained while you remain subscribed.

This reflects the PDPA's requirement to cease retaining personal data when it is no longer needed for a legal or business purpose.

12. Security

We take reasonable administrative, technical, and organizational measures to protect personal information in our possession or control against unauthorized access, collection, use, disclosure, modification, loss, or similar risks.

However, no website, electronic transmission, or storage system can be guaranteed to be completely secure.

If a data breach occurs, we will assess it in accordance with applicable law. Where notification is required, we will notify the relevant regulatory authorities and affected individuals within the applicable timeframes.

13. Access, Correction, Withdrawal, and Other Requests

Subject to applicable law, you may contact us to:

• ask what personal information we hold about you;

• request access to your personal information;

• request correction of inaccurate or incomplete information;

• withdraw consent previously provided;

• request deletion of information where applicable; or

• raise a question or concern about how we handle your personal information.

To make a privacy-related request, contact:

privacy@keekthealien.com

We may need to verify your identity before processing certain requests.

We aim to respond to requests within 30 days. Where we cannot do so, we will tell you when you can expect a response, in accordance with applicable law.

Withdrawal of consent may affect our ability to provide a service or communication that depends on the information concerned. Where relevant, we will explain the consequences of withdrawal.

If the GDPR or UK GDPR applies to you, you may also have rights, subject to applicable conditions and exceptions, to:

• request deletion of your personal information;

• restrict certain processing;

• object to certain processing;

• receive certain personal information in a portable format; and

• lodge a complaint with the relevant data protection supervisory authority.

If you are in Singapore and have concerns about how we have handled your personal data, you may contact us first at the address above. You may also raise the matter with the Personal Data Protection Commission of Singapore.

14. Third-Party Links

Our website may contain links to third-party websites and services, including social media platforms, booksellers, retailers, or other external services.

For example, if you follow a link to purchase a book from an external retailer, the transaction takes place with that retailer rather than on our website.

We do not control the privacy practices of those third parties. Their collection and use of personal information are governed by their own privacy policies and terms.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time as the Keek the Alien website develops, our services change, or legal and regulatory requirements evolve.

The latest version will be published on this page with an updated Last updated date.

We encourage you to review this page periodically.

16. Contact and Data Protection

For questions about this Privacy Policy, requests concerning your personal data, or concerns about our privacy practices, please contact:

Data Protection Officer
The Geek Design Pte. Ltd.
Singapore
privacy@keekthealien.com